What is the primary purpose of property management software?

The primary purpose of property management software is to streamline operations, manage finances, and enhance communication with tenants. This software is designed to integrate various aspects of property management into a single platform, which allows property managers to efficiently oversee their tasks.

By centralizing financial management, property management software helps in budgeting, accounting, and tracking expenses, ensuring that financial dealings are transparent and organized. Furthermore, it improves communication between property managers and tenants through features like maintenance requests, lease management, and announcements, fostering a better relationship and improving tenant satisfaction.

While creating advertising materials for properties and tracking employee work hours might be useful features, they are not the primary focus of property management software. The core aim is to support the comprehensive operations of property management, making option B the most accurate choice.