What is the primary function of a property manager?

The primary function of a property manager is to generate the greatest income for the owner. This encompasses a variety of responsibilities that ultimately contribute to maximizing the profit generated from a property. Property managers handle activities such as setting rental rates, marketing vacant units, leasing properties, and maintaining relationships with tenants, all of which are aimed at increasing the financial return for the property owner.

While maintaining property aesthetics, handling tenant disputes, and conducting property inspections are important tasks that a property manager may perform, these activities serve a broader purpose of enhancing tenant satisfaction and property value, which in turn influences income generation. However, their core responsibility remains the overall management and optimization of the property’s financial performance. Focusing on income generation aligns the property's management with the owner's investment goals, making this the primary function of a property manager.