If a building is 100% occupied, what should the property manager consider?

When a building is 100% occupied, raising the rents can be a strategic decision for a property manager. This indicates a strong demand for rental units, suggesting that tenants are satisfied and willing to pay more to maintain their living situation. The property manager may determine that the current rental rates do not reflect the market value, especially if comparable properties in the area have higher rents.

By increasing the rents, the property manager can maximize revenue while still maintaining a full occupancy, as tenants may choose to stay if they perceive the value of their unit to be in line with the market. However, this approach must be balanced with considerations of tenant relations and market competition to ensure that the building remains desirable and doesn't lead to unhappy tenants or increased turnover.

Other options may seem viable in different contexts, but in the specific scenario of a fully occupied property, raising rents capitalizes on the current high demand without risking vacancies.